Eternals actor Kumail Nanjiani takes the wheel in a new tie-in promo for Lexus.
Nanjiani, who plays Kingo in Eternals, hits the road in his Lexus IS 500 sports sedan in a new promotional team-up between Marvel Studios and Lexus. The promotional spot, titled “Parking Spot,” is a two-minute tale that sees Kingo try to solve a “very human problem” before he’s able to join the ongoing Super Hero battle taking place downtown: finding a safe parking spot for his car.
Kingo is shown driving the car through the streets as a battle rages on all around him. He receives a notification from teammate Sersi to hurry, just as he looks to have finally located a safe parking spot — only to see a nearby parked car hit by flaming debris. This forces him to continue his search so he can keep his Lexus S 500 sports sedan safe. Next, he finds himself on the receiving end of a frantic call from Sprite, who wants to know what’s taking him so long and reminds him that the Avengers wouldn’t be late to the battle. The calls to action still can’t distract him from his main focus: protecting his car.
Lexus is the exclusive automotive partner of Marvel Studios’ Eternals, and the company seems thrilled to join forces with Marvel Studios’ newest heroes. “There’s a natural synergy between Marvel Studios and Lexus. We both go all-in to deliver amazing experiences,” said Vinay Shahani, Lexus vice president of marketing. “We’re incredibly excited to team up with Marvel Studios’ Eternals to showcase our very own superhero, the first-ever V8 IS 500, which ushers in a new Lexus F SPORT Performance Line.”
“We’re thrilled to partner with Lexus to give viewers an early look at one of our new heroes, Kumail Nanjiani’s Kingo, in action,” said Mindy Hamilton, SVP, Global Partnership Marketing at Marvel Studios. “Lexus’ creative campaign is appropriately epic, delivering the same combination of action, spectacle, and humor our fans will see in the film,” said Mindy Hamilton, SVP, Global Partnership Marketing at Marvel Studios.”
Throughout the video, fans will be able to spot a few MCU Easter eggs, including what looks to be Luis’ van from the Ant-Man films around the thirty-second mark. “Parking Spot” also sees a return to the world of the MCU for directors Anthony and Joe Russo, who directed the new spot, following up their four movies within the MCU.
Eternals is directed by Chloé Zhao and stars Angelina Jolie, Gemma Chan, Richard Madden, Kumail Nanjiani and many more. The film will be parked in theaters on Nov. 5.
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